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Accessibility Matters: Tips and Tools for Video and Social Media Design


Tuesday, June 25, 2024

3:00PM – 4:00PM MT

ISTE Live 24
Denver, CO

Michelle Soriano, CAST
Kelli Suding, CAST

Curriculum/district specialists, Professional developers, Teachers


Accessibility is the practice of designing and creating content that can be accessed and used by people with different abilities, preferences, and needs. Accessibility matters when creating videos and social media posts for all learners because it ensures that everyone can benefit from the information, education, and entertainment that these media provide. Accessibility also promotes inclusion, diversity, and social justice, as it respects the rights and dignity of all people regardless of their differences.

The purpose of this presentation is to raise awareness and provide practical guidance on how to create accessible videos and social media posts for all learners, especially those with disabilities or diverse learning needs. The objectives of this presentation are:

  • To understand the benefits and challenges of accessibility in digital media production and consumption.
  • To explore the best practices and tools for creating accessible videos and social media posts, such as captions, transcripts, audio descriptions, alternative text, color contrast, etc.
  • To apply the principles and techniques of accessibility to design and evaluate your own videos and social media posts.
  • To share your experiences and insights with other participants and learn from their feedback.

By the end of this presentation, you will be able to:

  • Explain why accessibility matters for digital media..
  • Identify the main barriers and enablers for accessibility in different types of digital media, such as video, audio, image, text, etc.
  • Use various tools and resources to create accessible videos and social media posts.
  • Reflect on your own practices and preferences for creating and consuming accessible digital media and how they affect your learning outcomes and engagement.

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